Berghaus has increased our focus on Germany with a significant investment in the market. Following the restructure of the global business earlier in the year, we have now opened our EMEA regional office in Munich, a dedicated showroom and regional territory showrooms. We have also strengthened our sales force in Germany and Austria with the appointment of two new agencies to represent the brand in Germany and a new joint agency agreement in Austria.
The Berghaus EMEA regional office is located within the MOC Order Centre in Munich. A team based in the new office will be responsible for Berghaus sales, marketing and customer services across Europe. Led by EMEA sales director Simon Roberts and European product line manager Sebastien Willefert, Berghaus EMEA will also input directly into product development, ensuring that new ranges will have commercial appeal across Europe.
The new Berghaus showroom in Munich is 200 square metres in size and is a showcase for the full Berghaus collection – Extrem, Mountain, Trail Sports, Trail, accessories, footwear and equipment. Its location is room A124 in the MOC.
Richard Leedham, Berghaus vice president EMEA, comments:
“Berghaus has been making good progress across Europe in recent years, but this major investment in infrastructure and people will allow us to take the next critical steps in our development into one of the world’s leading performance outdoor brands. Given the importance of Germany as an outdoor market, Munich is an excellent location for our EMEA regional office and showroom. We will have a strong team based there and they will provide essential support to our growing sales force in Germany and Austria, and further afield.”